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Bachelorette fans stunned as host Jesse Palmer brutally shades 'insufferable' suitor Brayden Bowers in awkward moment

Author

Emma Powell

Published Sep 03, 2026

BACHELORETTE contestant Brayden Bowers has been publically shamed by the show's host Jesse Palmer.

Brayden, 24, is a travel nurse from San Diego, California, and he was also the recipient of the first impression rose.

Brayden wore a questionable outfit on tonight's episode

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Brayden wore a questionable outfit on tonight's episode
The host, Jesse Palmer, called Brayden out immediately after seeing the outfit

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The host, Jesse Palmer, called Brayden out immediately after seeing the outfitCredit: ABC

On Monday's episode, Jesse, 44, addressed all of the men before The Bachelorette Charity Lawson's first one-on-one date.

The host started talking to Brayden about getting the first impression rose.

Brayden said Charity, 27, made him "sweat" for the rose the night prior after the show had a rocky start.

After that, it doesn't take long before Jesse pointed out the contestant's outfit.

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Brayden was sporting a white t-shirt, a ton of silver jewelry, and an attention-grabbing scarf.

Jesse rapidly changed subjects to point out his outfit and said, "Can I just ask you real quick, Brayden, what's up with the outfit today?

"What are we going for?"

All of the men let out a loud laugh, and even Brayden chuckled.

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He then replied, "Dude, I just try to mix it up, man. Like, I woke up this morning. I was feelin' the scarf, and it looks like a tablecloth or whatever."

Jesse then said, "I feel like Brayden was like, 'I got the first impression rose, f**k it.'"

'MAKE IT STOP'

Bachelor Nation on Twitter couldn't believe Brayden would wear that outfit on television.

One said, "The first impression rose guy is literally the most insufferable person I've ever seen or heard in my entire life."

Someone else commented, "I don't want to see that scarf anymore. Please make it stop."

"Jesse Palmer just asked what we were all wondering, 'Brayden, what's with the outfit?'" added a third.

Another said, "Not Jesse Palmer calling Brayden's fashion out."

LAST WEEK'S ICK

Last week, fans shared their opinions over the "shameless" product placement featured in the premiere episode.

As Charity was getting ready for the first night, she was seen looking into the bathroom mirror as she was dressed in her fully-sequin gown.

The camera then zoomed into the few Maybelline makeup products that were specifically placed on the bathroom vanity.

The branding of the Maybelline Fit Me Foundation took center stage for the shot, which was followed by Charity putting down a palette and brush next to it.

Along with the promo shot in the episode, Maybelline was also featured in a commercial that aired during the start of the episode.

The commercial featured former Bachelor in Paradise season 7 couple Joe Amabile and Serena Pitt.

Some viewers were vocal when it came to the makeup brand's obvious placement in the episode.

One played off Maybelline's signature slogan, writing on Twitter: "Maybe she's born with it. Maybe it's product placement."

The same user then responded to their original tweet: "Not the follow-up ad with Serena and Grocery Joe LOLOLOLOL."

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"When you see the shameless Maybelline advertising," a second wrote along with an eye-rolling gif.

"Ok Maybelline sponsor!" tweeted a third.

All of the men laughed as Brayden tried to defend his fashion choice

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All of the men laughed as Brayden tried to defend his fashion choiceCredit: ABC
Jesse said it looked like Brayden said, 'F**k it,' after getting a rose

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Jesse said it looked like Brayden said, 'F**k it,' after getting a roseCredit: ABC
ROSE TO THE OCCASION Bachelor fans shocked as show ‘finally gets it right’ with the ‘new Bachelorette’ after years of ‘unwatchable’ seasons [Charity Lawson]. Taken Without Permission.

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ROSE TO THE OCCASION Bachelor fans shocked as show ‘finally gets it right’ with the ‘new Bachelorette’ after years of ‘unwatchable’ seasons [Charity Lawson]. Taken Without Permission. Credit: Instagram/CharityLawson
Last week, the show was slammed for the 'shameless' product placement

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Last week, the show was slammed for the 'shameless' product placementCredit: Instagram/CharityLawson