Bryce Young tells fans 'the time is now' in passionate statement as quarterback prospect gears up for NFL draft
Charlotte Adams
Published Aug 22, 2026
BRYCE Young has told fans "the time is now" as he announced his new partnership with sports drink brand BodyArmor.
The former Alabama quarterback, 21, shared the news on Tuesday, just a couple of days before the 2023 NFL Draft begins.
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Young, 21, shared his first BodyArmor promo video on Instagram.
"The time is NOW," he wrote in the post.
"Proud to be a part of the @DrinkBODYARMOR team.
"The grind never stops!"
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Young joins a star-studded team of BodyArmor's brand ambassadors.
Those include NFL stars Christian McCaffrey and CeeDee Lamb, USWNT leader Alex Morgan, as well as the WNBA's Sabrina Ionescu and the NBA's Donovan Mitchell and Trae Young.
Some of them welcomed the young quarterback shortly after the partnership was made official.
Lamb wrote on Instagram: "Enjoy the moment @bryceyoung. Welcome to #TeamBODYARMOR."
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And Morgan added: "Welcome to the most BA team @bryceyoung."
Young's idol — the late Los Angeles Lakers icon Kobe Bryant, who was also born in Philadelphia before spending the majority of his life in California — helped build the brand.
He invested $6million in the company in 2014 before Coca-Cola bought the shares from the Bryant estate for a reported $400million in 2021.
Young is the projected No. 1 overall pick in this year's NFL draft.
The Carolina Panthers will be selecting first after trading up in a deal with the Chicago Bears earlier this year.
