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Doritos launches new spicy and sweet flavor created by a professional chef and fans will love the special packaging

Author

James Austin

Published Aug 26, 2026

DORITOS has launched a new chef-created flavor with rave reviews.

The new Spicy Pineapple Jalapeno Doritos are part of the company's SOLID BLACK campaign, highlighting Black food makers in the US.

Doritos launched the Spicy Pineapple Jalapeno flavor chips as part of the SOLID BLACK campaign

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Doritos launched the Spicy Pineapple Jalapeno flavor chips as part of the SOLID BLACK campaignCredit: Doritos

Doritos launched the Spicy Pineapple Jalapeno flavor in late July.

Chef Chris Williams, an award winning flavor cultivator in Houston, Texas, created the flavor.

Williams runs Lucille’s Restaurant, a fine dining southern food restaurant in the major city.

The chef also created Lucille’s 1913, a non-profit food collective that "provides daily meals to underserved populations in and around Houston."

Frito Lay, the company that owns Doritos, donated $50,000 to Lucille's 1930 to create the new chip flavor.

"It is such an honor that Doritos has recognized the impact Lucille’s 1913 has had on the Houston community," Williams said in a statement.

"I know that my great-grandmother, who was both a trailblazer and changemaker herself, would be proud to see our impact being acknowledged through the Doritos SOLID BLACK program.

"With this donation, Doritos SOLID BLACK and Frito-Lay will help the Lucille’s 1913 community farming program that works to combat food insecurity and bring more nutritional and fresh foods to underserved populations."

Most read in Money

INSIDE THE BAG

Doritos said eaters will feel a "jalapeno kick ... finishing with a tangy pineapple flavor."

The flavor is out in grocery stores across the US and on some mobile-app delivery services.

The bag, created by anonymous art collective Mz. Icar, was created to celebrate a vibrant, thriving community.

"In this year’s design, we centered the artwork around the concept of thriving, which means to grow, prosper and flourish," Mz. Icar said about the design.

"We channeled these concepts into this piece and offer it as a hope for the present and future."

The U.S. Sun found a nine-ounce bag of the new flavor at Target for $5.19.

CUSTOMER REVIEWS

Customers on social media raved about the chips.

"These are very good, got samples of it last week," one fan said on Instagram.

Another chimed: "I got them at target. 1st bag review, BEST Doritos out now."

Over on X (formerly known as Twitter), another recent customer has a more mixed review.

"These Spicy Pineapple Jalapeño Doritos are something different, for real," they said.

Read More on The US Sun

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