Dua Lipa signs biggest brand deal yet in seven-figure contract with car giant
Charlotte Adams
Published Sep 06, 2026
DUA LIPA has signed her most expensive brand deal to date and will soon be unveiled as the new face of Porsche, I can exclusively reveal.
With a stellar music career under her belt, a fashion range with Versace and a hit podcast, it seems there isn’t much she can’t do.
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Insiders say the Levitating singer, who was the face of luxury car company Jaguar, has been offered a seven-figure sum to sign on the dotted line.
A source said: “Dua is one of the hottest faces in music right now and is a global star.
“She has a huge brand pulling power and Porsche offered her a seven-figure package she could not turn down.
“Dua first started working with Jaguar in 2018 and it’s made her a huge amount of money.
“But when Porsche came knocking, it was a really exciting offer and she is looking forward to getting involved.
“She is an absolute tour de force right now and there is no stopping her.”
There certainly won’t be any holding back when she is behind the wheel of a free top-of-the-range new Porsche.
Dua’s first love is music and with 12 UK top ten singles, including three No1s, under her belt, she will be hoping to add to those figures.
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Her first, self-titled, album in 2017 and 2020’s Future Nostalgia both went straight to the top spot and Dua will be hoping her third record follows suit.
Earlier this year I revealed that Dua had poured her heart and soul into the album and had written every song on the track list.
I expect we will hear new music from her towards the end of this year, with possibly a major tour to support it in 2024.
Dua also revealed she ended up changing her songs after working with Sir Elton John on the single Cold Heart in 2021.
She said previously: “When I was speaking to Elton I really felt like I was halfway done.
“But it’s taken a complete turn, as I’ve carried on working, and I really feel now that it’s starting to sound cohesive.
“So I’m going to keep writing and see where that takes me.”
Brad heads to Pitt lane
BRAD turned up in the Pitts at Silverstone race track today.
He visited the home of the British Grand Prix to start filming Formula One-inspired film Apex.
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The movie, which is being produced by seven-time World Champion Lewis Hamilton, will follow the fictional Apex racing team, with Brad as driver Sonny Hayes.
His black and gold car was unveiled on the track before filming begins in the pit lane during the Grand Prix this weekend.
Their garage is next to Mercedes and Ferrari to make sure the camera shots pick all the action over the Northamptonshire event.
Sonny’s name has been put above his garage, just like the drivers taking part in Sunday’s big race, including Max Verstappen.
I imagine Brad will be helping to shake up the champagne when it comes to toasting the top finishers on the podium.
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Robbie better as a film ape
THE upcoming Robbie Williams biopic is one of the most hotly anticipated films of next year.
But it turns out the film Better Man is going to be stranger than any of us anticipated.
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One of its stars, actor Steve Pemberton, has confirmed rumours the Angels singer will appear as an ape in the flick.
And I am not monkeying around.
Steve said: “The character of Robbie is portrayed as a monkey. It’s a CGI monkey but very realistic. A lot of people find it hard to get their heads round that.
“It made sense to me. It’s not going to be a cartoon Curious George kind of monkey.
“There’s something very vulnerable about the little seven-year-old chimp Robbie, and he is Robbie – everyone else is human, he is a monkey – and then he gets older.”
I caught up with the film’s creator, The Greatest Showman director Michael Gracey, last week and he confirmed they had finished filming and were now in the final stages of the production.
Michael said: “We don’t know when it comes out as we have got to get US distribution first.
“We are waiting until we finish the film before we show it in America.
But we are hoping the movie will be out next year.
“We are just in post [production]. It won’t be a standard biopic of him young and getting older, like Rocketman. It’ll be unique.”
You can say that again.
On Rob Brydon's podcast, Steve said the lads who are playing Take That in the film joined Robbie on stage in Melbourne.
He added: “You’ve got four men in their twenties playing the Take That boys, and one guy in a grey catsuit with a camera attached to his head and dots all over who’ll be made into a singing, dancing monkey.
“Trust me, it’s going to be amazing.”
Our Higher Power sets trends, says Chris
COLDPLAY frontman Chris Martin hopes the band’s eco-friendly gigs will spark world leaders into action.
Their groundbreaking concerts changed how they will tour in the future.
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And now Chris hopes the ideas they put into practise on the Music Of Spheres tour – where they cut their CO2 emissions by 50 per cent – will be taken on by governments all across the globe.
He said: “Our concert right now is a good sort of expo for technology that can be used in schools, shopping centres, railway stations . . .
“It’s just trying new methods of generating power using human, solar or wind energy.
“So there’s a lot that’s applicable in other fields.
“In terms of touring, if we can prove that this is profitable it will become standard. But it’s very early.”
The Higher Power hitmakers had kinetic bikes across the stadium floors to help power their shows.
And they used only recyclable materials – including light-up watches for the crowd at each gig.
Eco-warrior Chris said he felt fans were encouraged by the band’s efforts and he wanted all their gigs to be a place of solace.
He added: “I think that, particularly since the pandemic and because there’s so much frightening news all the time because we have phones, it’s always available to see terrible things all day.
“I think gatherings like gigs, where people just get together and have fun, feel more special because it’s unusual to have a place where it’s mainly positivity.”
Caity plan for Glasto
RISING star Caity Baser has got her eyes set on Glastonbury after she supported Blackpink at American Express Presents BST Hyde Park.
The Pretty Boys singer spoke exclusively backstage following her performance in London and said she was still on a high – with big plans for the future.
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Caity revealed: “Success for me now is about growth and progression, to reach people through my music.
“So that might mean it’s Glastonbury next . . . then Coachella.
“I was a doormat at school, I wanted to be one of the cool girls.
“In school, that seems like the be all and end all in life, but I’d go home exhausted because I was trying to be something else.
“Now I’m like, ‘This is me – take it’.
“Just being loud and myself is a f***ing breeze in comparison. I think my confidence comes from the response to my music, from strangers. They didn’t owe me anything.”
Sam jazzes up his look
SAM Smith was golden after making a return to live music for the first time since getting ill in May.
The Stay With Me singer had to cancel some remaining UK gigs because of a vocal cord injury.
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But Sam was on fine form headlining the sixth night of the Montreux Jazz Festival in Switzerland.
Sam wore a bright metallic corset with a matching hat during the performance and said it was a joy to be back on stage.
The singer told the crowd: “My first time here was eight years ago.
“I came here on a tour and I had no idea what this festival was.
“It blew my mind how beautiful this place was. So I came back, but as a punter, and I got s**tfaced.
“I had the most amazing time here, two years in a row. And I watched so much music and I got drunk on the lake and it was all so fun.”
Miley best of bunch
MILEY Cyrus's song Flowers is still the biggest song of the year, according to Official Charts.
New data revealed the track, which was at No1 for ten weeks, has not been toppled by its rivals, including Raye and 070 Shake's Escapism, which is at No2.
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SZA's Kill Bill, Boy’s A Liar by PinkPantheress and Taylor Swift's Anti-Hero are in third, fourth and fifth.
Lewis Capaldi is also riding high, with his second record Broken By Desire To Be Heavenly Sent the best-selling album of this year despite only being released in May.
Harry Styles’ album Harry’s House is at No2, while SOS by SZA and Diamonds from Sir Elton John are at No4 and No5.
Ellie slick in silk
ELLIE Goulding is not hiding away despite going through a turbulent time with her marriage to Caspar Jopling.
The Burn singer looked sensational in an orange silk dress for the Green Carpet Fashion Awards at the Treehouse Hotel London.
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Ellie was spotted without her wedding ring at the bash, after I revealed the couple had hit a rocky patch.
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The award ceremony acknowledges public figures who have been positive forces in campaigning for cultural change.
And with her green credentials, Ellie was certainly the perfect guest to be celebrated on the night.
