Kellogg's reintroduces nostalgic 90s item and fans say it ‘brings back childhood memories’

KELLOGG’s has reintroduced a nostalgic 90s snack.

Customers have said it “brings back childhood memories” and are even sharing new ways to enjoy the product.

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Kellogg’s has reintroduced Froot Loops Cereal Straws.

These fruity, crunchy snack straws add bold flavor to plain milk and were a huge hit in the 90s.

Although they were discontinued in 2009, Kellogg’s decided to bring them back, seemingly for good, in 2021.

Foodies online have been celebrating the return of Froot Loops straws, and even sharing new ways to enjoy them.

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“I had a Froot Loops straw for the first time in like 13 years,” shared one on Twitter. “I’m not even kidding, I teared up from how good it is.”

Another wrote in an Amazon review: “I hope I never have to continue on without my Froot Loops straws ever again.

“Thank you to whoever decided it was time to restore happiness.”

TikToker @snackgoon shared even a video of himself using one to drink a Starbucks coffee.

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“These Froot Loop cereal straws bring back childhood memories,” he wrote in the caption.

Each pack of Froot Loops straws features four colors - orange, yellow, pink, and green.

Because the cereal straw are edible, they could also be considered an alternative to plastic or paper straws, just with added flavoring.

THE 90S ARE COMING

But Froot Loops Cereal Straws aren’t the only nostalgic item that has recently made a comeback. 

Dunkaroos made a triumphant return in 2020 after disappearing from shelves in 2012.

This Betty Crocker snack features crunchy kangaroo-themed cookies with a tub of frosted dip.

Although Dunkaroos were previously available in various flavors, only two options are available these days - vanilla cookies with vanilla frosting, or vanilla cookies with chocolate frosting.

‘DEEPER MEANING’

There may be a scientific reason why nostalgic foods are so popular.

Eating food triggers our senses, which can, in turn, reignite past memories.

A 2023 study found that these nostalgic moments can have a positive impact on the human brain.

“Scent-evoked and food-evoked nostalgia also confer numerous psychological benefits,”  found the researchers, “including enhanced self-esteem, feelings of social connectedness, and deeper meaning in life,”

So it’s no wonder that even fast food companies are bringing back items from the 90s and the 00s.

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Taco Bell recently reintroduced its Volcano Menu, which was first available in 1995.

And Wendy’s has brought back one particular flavor of Frosty for the first time in 12 years.