Popular beauty store discontinues its free product incentive program - see the exact date the change goes into effect

AFTER 32 years, M∙A∙C has decided to end it’s BACK 2 M·A·C program.

At least according to a former employee and TikToker Jules.

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Jules, who goes by Julesontherox on TikTok, posted a video detailing the makeup program and its changes.

BACK 2 M·A·C was essentially a recycling program for its empty M∙A∙C containers.

The goal was to “reduce the environmental impact of our packaging by helping to reduce the amount of plastic sent to landfill,” according to the company website.

Customers that returned six full-size empty M∙A∙C makeup containers got a standard M∙A∙C lipstick of their choosing.

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Shoppers were able to take the empty containers to a participating M∙A∙C counter or send the empties via mail.

“When I worked at M∙A∙C, we had so many people bring in their empties to be recycled because they were being rewarded and incentivized to do so,” Jules said on TikTok.

The company will still recycle your old products, but the former employee feels because there is no longer a gift included, it's unlikely customers will still bring them in.

“I don’t really see people bringing their trash to a mall if they’re not being rewarded,” Jules said. 

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“I wouldn’t be surprised if whatever they replace this with is some kind of charitable donation,” she added.

March 31, 2023, is the day that the company is said to discontinue the free product incentive.

The U.S. Sun reached out to M·A·C for comment.

WHAT NEXT?

Until the March 31 deadline, Jules suggests getting your free incentive before it's too late.

"Clean out your makeup collection and get rid of anything that is like very clearly expired," she said.

Jules also mentioned that M·A·C lip products are especially easy to tell when they are expired.

She suggests taking anything that is old, used, expired or empty over to M·A·C.

Just remember that in order to get your free product, your six empties must be plastic, full-size and recyclable.

Plus, if you are sending any products in by mail, you must provide your lipstick shade choice, full mailing address and the required printed form you can grab on the website.

If that information is not provided, you will not be sent any free products, but M·A·C will still recycle your empties.

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