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The holidays are coming - so can YOU guess the iconic Christmas advert from a single image?

Author

Michael Hansen

Published Aug 22, 2026

THERE are baubles in the shops and illuminated snowflakes along high streets across the UK which can only mean one thing - Christmas is here.

While this year has been unlike any other, one thing which has remained the same is the heart-wrenching festive adverts big name brands bring out in the run-up to December 25.

This advert is arguably one of the most easily recognised as it's not changed in many years — This advert is arguably one of the most easily recognised as it's not changed in many years Credit: Coca-Cola

Household names from John Lewis, Marks and Spencer, Argos, Asda, Tesco, Aldi and Morrisons battle it out each year to be crowned the most memorable advert.

As the countdown to Christmas begins, stores have begun teasing their creations for 2020, with Amazon, Aldi and TK Maxx releasing their commercials already - not to mention Coca Cola’s signature offering.

Over the years we’ve been introduced to new characters including Kevin the Carrot, Edgar the Dragon and Monty the Penguin, and this year there's even a goat wearing a designer outfit.

From Christmases gone by we’ve rounded up the most memorable festive adverts to grace our screens, featuring everyone from The Spice Girls to Paddington Bear, but can you remember which brand was behind them?

1.

Fans were able to buy a stuffed toy of this particular dragon for a Christmas present — Fans were able to buy a stuffed toy of this particular dragon for a Christmas present Credit: PA:Press Association

2.

Paddington Bear may be a classic children's character but he's also starred in a Christmas ad — Paddington Bear may be a classic children's character but he's also starred in a Christmas adCredit: PA:Press Association

3.

The makers of this commercial took inspiration from Willy Wonka's chocolate factory — The makers of this commercial took inspiration from Willy Wonka's chocolate factoryCredit: PA:Press Association

4.

This advert cost just £50 to make and ended up going viral, blowing high-budget ads out the window — This advert cost just £50 to make and ended up going viral, blowing high-budget ads out the windowCredit: Kennedy News and Media

5.

This advert featured a very famous face indeed - can you remember who this little boy grows up to be? — This advert featured a very famous face indeed - can you remember who this little boy grows up to be?Credit: PA:Press Association

6.

TV chef Jamie Oliver is looking fresh-faced in this classic advert — TV chef Jamie Oliver is looking fresh-faced in this classic advert Credit: check copyright

7.

This little girl featured in an advert for one of the biggest supermarkets — This little girl featured in an advert for one of the biggest supermarkets Credit: refer to caption.

8.

This animated offering was actually banned, but can you remember why?

9.

TV's sweetheart Holly Willoughby starred in this festive campaign — TV's sweetheart Holly Willoughby starred in this festive campaign Credit: WENN

10.

There was outrage when this Christmas commercial was released — There was outrage when this Christmas commercial was released Credit: KFC

11.

You may be able to guess who's behind this advert, but what year did it come out? — You may be able to guess who's behind this advert, but what year did it come out? Credit: McDonalds

12.

This snowman is having a great time on holiday for this upbeat advert

13.

This commercial took inspiration from smash hit The Greatest Showman

14.

Who could forget this Christmas offering featuring a host of gorgeous models — Who could forget this Christmas offering featuring a host of gorgeous models Credit: refer to caption

15.

This fella has become one of the staple characters of Christmas — This fella has become one of the staple characters of ChristmasCredit: refer to caption.

16.

Cast your mind back to when X-Factor hopeful Honey GG starred in a Christmas advert — Cast your mind back to when X-Factor hopeful Honey GG starred in a Christmas advertCredit: refer to caption.

17.

This festive scene was part of an advert for one of the big five supermarkets — This festive scene was part of an advert for one of the big five supermarkets Credit: Asda

18.

48

This pooch gets joined by a host of woodland critters - but can you remember the brand behind the message?Credit: JOHN LEWIS

19.

This devious imp is the enemy of any well-planned Christmas, but which store came up with it? — This devious imp is the enemy of any well-planned Christmas, but which store came up with it?Credit: PA:Press Association

20.

This is another classic children's character, but can you remember which company used it for a Christmas ad? — This is another classic children's character, but can you remember which company used it for a Christmas ad?Credit: ag barr

21.

This looks like pretty much every Christmas day we've ever celebrated — This looks like pretty much every Christmas day we've ever celebrated Credit: refer to caption

22.

Animated adverts have been popular over the years, and this cat tugged on our heartstrings

23.

48

This scary-looking creature was actually a gentle giant, but which brand thought him up?Credit: PA:Press Association

24.

Rather than an emotional message this clip was all about shopping — Rather than an emotional message this clip was all about shopping Credit: refer to caption

25.

Actor Ewan McGregor starred in this popular Christmas advert — Actor Ewan McGregor starred in this popular Christmas advert Credit: refer to caption.

26.

Hands up who remembers The Spice Girl's incredible Christmas advert — Hands up who remembers The Spice Girl's incredible Christmas advert Credit: Handout

27.

Bears are a popular choice for festive features, but where were these two headed? — Bears are a popular choice for festive features, but where were these two headed?Credit: Not known, clear with picture desk

28.

These multi-coloured creatures landed on our screens with a bang, but what were they advertising? — These multi-coloured creatures landed on our screens with a bang, but what were they advertising?Credit: refer to caption

29.

Robins are often associated with Christmas, and these two had a perilous journey one year — Robins are often associated with Christmas, and these two had a perilous journey one yearCredit: YouTube: Waitrose

30.

Animated ads are back with this family showing us how they celebrate December 25 — Animated ads are back with this family showing us how they celebrate December 25Credit: refer to caption.

31.

This supermarket went for a traditional Christmas dinner to advertise their food — This supermarket went for a traditional Christmas dinner to advertise their food Credit: Morrisons

32.

Gavin and Stacey character Nessa Jenkins, played by Ruth Jones, was the star of this advert — Gavin and Stacey character Nessa Jenkins, played by Ruth Jones, was the star of this advert Credit: Tesco

33.

Here's a clue - this is one of the most recent adverts in this list — Here's a clue - this is one of the most recent adverts in this list Credit: refer to caption.

34.

This store's famous catchphrase is 'there's only one sale'

35.

48

Mum-of-three Stacey Solomon starred in a Christmas advert one year, but can you guess the brand?

36.

This high-end ad starred Lily James and Dominic West, can you remember who for? — This high-end ad starred Lily James and Dominic West, can you remember who for?Credit: Refer to Caption

37.

Canines are another popular animal to feature, what year was this pooch top dog? — Canines are another popular animal to feature, what year was this pooch top dog?Credit: Refer to Caption

38.

48

You might be able to guess the brand, but this advert isn't as old as it looks

39.

Actress Lynda Bellingham became famous via these ads, but can you remember the year?

40.

This risqué Christmas jumper won't be forgotten in a hurry, that's for sure — This risqué Christmas jumper won't be forgotten in a hurry, that's for sureCredit: Not known, clear with picture desk

41.

This tearjerker took inspiration from an unlikely source - outer space — This tearjerker took inspiration from an unlikely source - outer spaceCredit: PA:Press Association

42.

Former popstar Peter Andre starred in a Christmas advert for a supermarket, but can you remember which one?

43.

This Christmas advert took inspiration from World War I for their festive offering — This Christmas advert took inspiration from World War I for their festive offering Credit: Handout

44.

48

This brand usually has a host of celebs fronting their campaigns now Credit: PA:Press Association

45.

Who remembers the adorable Monty the Penguin? — Who remembers the adorable Monty the Penguin? Credit: handout

46.

This company also went for snowmen - a popular theme among Christmas ads — This company also went for snowmen - a popular theme among Christmas adsCredit: Handout

47.

Gwyneth Paltrow starred in a bizarre ad full of double entendres — Gwyneth Paltrow starred in a bizarre ad full of double entendresCredit: Goop

Christmas advert answers

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