Where to buy sea moss, the superfood everyone is talking about
Michael Hansen
Published Sep 21, 2026
SEA moss is one of many wellness trends that has taken social media by storm.
If you're shopping for a product that aims to boost your gut health, or you're hoping to lose some weight, this little sea-cret might just be the ingredient you're searching for.

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Luckily for shoppers, we have rounded up all the information you need on sea moss, which as been used by a number of star-studded celebs, one of which is Kim Kardashian.
What is sea moss?
Sea moss is making waves in the wellness world.
Also known as chondrus crispus, or Irish moss, sea moss is a type of algae or seaweed, which is found on the Atlantic shores of North America, Europe, and the Caribbean Islands.
Given its name, you might expect sea moss to be green, however, it is actually known as a red alga.
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Sea moss can also come in a variety of different colors, including gold, yellow, and purple.
Those looking to snap up some sea moss should note that it can be found in both dried form, or in a gel.
And there are plenty of ways to add it to your diet.
One example is sea moss gel, which can be used as a thickening or stabilizing agent in food, medicine, and cosmetics.
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Other examples include adding sea moss to your shakes, smoothies, soups and spreads.
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What is sea moss good for?
Although there's not much research into the benefits of sea moss, it is believed to have a whole host of positive powers when it comes to our bodies and health.
According to nutritionists, sea moss provides iodine and tyrosine, both of which support a healthy thyroid.
Sea moss is also believed to be rich in fiber, acts as a prebiotic, boosts good bacteria in the gut, slows down digestion, and balances blood sugar levels.
Aside from this, sea moss is one of the best plant sources of omega-3 fatty acids, which are essential for health, especially for the heart and cardiovascular system.
All in all, this little moss is believed to host lots of good treats for your body!
Where to buy sea moss
Sea moss is surprisingly common in the US, with retailers such as Walmart and Target stocking products.
From raw sea moss to supplements, here's where you can stock up on sea moss staples.
Amazon

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When shopping on Amazon, customers will be pleased to know that they can find lots of supplements and raw sea moss across the online site.
Here are some of our top sea moss choices on Amazon:
Target

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Aside from Amazon, Target is also home to sea moss stock.
One selection of sea moss products Target does stock is its sea moss haircare, created for those wanting to boost their hair health.
The reviews for the sea moss shampoo's, conditioners and hair masks are all overwhelmingly positive, so maybe sea moss isn't just a powerhouse for your gut, but also your hair too.
Aside from haircare products, here are our best sea moss buys at Target.
Walmart

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Also on hand to help with your wellness needs is Walmart.
Your local Walmart likely already stocks sea moss, though you might not have noticed.
From sea moss gel to sea moss vitamins, Walmart has a great selection to shop.
Some of the sea moss selection at Walmart includes:
Atlantic Gold Sea Moss

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As its name suggests, this online store has both skincare and sea moss, and its stocked in any form you can imagine.
According to the retailer's official website, its ''sea moss is harvested from the pristine ocean in St. Lucia.
''Sea moss is a highly regulated industry. All shipments are inspected and stamped by Ministry of Agriculture on the island and again inspected by Dept of Agriculture when it arrives in the US.''
You can check out some of the Atlantic Gold Sea Moss products below:
What does sea moss taste like?
If you're searching for sea moss but are unsure of the taste, the good news is we have everything you need to know.
Sea moss gel often tastes fishy, and has a slick, slimy texture.
Similarly, raw sea moss is also known to have an ocean-like, earthy taste.
However, its important to note that most supplements are mixed with other fruity ingredients, in a bid to neutralize the strong sea moss flavor.
Originally, raw sea moss has a slimy texture, however, it is sold dry in order to be added to shakes and smoothies or used in a homemade gel.
It can be consumed in its dried form, however, it is easier and tastier to wash, soak, and blend your sea moss prior to consuming.
How much sea moss gel to take daily
One benefit said to result from sea moss is its iodine content.
However, this can create risks when overconsumed, such as iodine poisoning.
A number of retailers and stockists advise a daily serving of one to two tablespoons.
For those consuming sea moss gel for the first time, it is advised to consume one tablespoon a day, before slowly working your way up to two tablespoons daily.
Adults need 140 micrograms of iodine per day, therefore, limiting your sea moss consumption to a small amount can ensure you are not at risk of iodine poisoning.