YouTuber MrBeast sued over top chocolate bar as rival company says star is tarnishing product named after late relative
Emma Powell
Published Sep 30, 2026
MRBEAST’S chocolate bar company has been sued over the name of one of its products.
The lawsuit alleges that one of MrBeast’s Feastable flavours has caused confusion and tarnished the brand named after the founder's grandmother, according to Daily Dot.
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Florida based-company Dee’s Nuts has sued Feastable’s for their Deez Nutz chocolate bar for allegedly infringing trademark laws, in a lawsuit filed on August 25.
Feastable’s Deez Nutz is a chocolate peanut butter bar sold by the confectionery business.
Dee’s Nuts’ owner Brian Ditore has alleged that the names’ similarity has led to some hostility and lost sales.
Ditore claimed that the trademark for “Dee’s Nuts” was registered on September 25, 2012.
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The U.S. Patent and Trademark Office has a record of Ditore having filed the name on June 15, 2011, according to Daily Dot.
The lawsuit claimed that Dee’s Nuts has received messages from people online accusing them of stealing MrBeast’s copyright.
Dee’s Nuts also alleged that searches for their product on stockist Walmart’s website return with results for Feastables’ Deez Nutz bars.
Ditore claimed that they started to sell their products on Walmart’s website in June 2023 but when they searched “deesnuts” on the websites search bar they only saw Deez Nutz results.
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Dee’s Nuts have also claimed that they have spent thousands of dollars on marketing and has established their brand through a “grassroots marketing” campaign.
The lawsuit said: “Plaintiff has consistently used the DEE’S NUTS Mark in commerce for the sale of gourmet flavored peanuts for over a decade.”
Dee’s Nuts has also claimed that the company made millions of dollars annually as they were a “market leader in selling processed nuts.”
The lawsuit also claimed that Dee’s Nuts is expected to make between five and five million dollars in sales in 2023.
Ditore cited that his company was named after his grandmother Adeline D’amore, who was known as Mrs. Dee, and claimed Deez Nutz would tarnish that reputation.
The lawsuit said: "Her laughter and belief that life should not be taken too seriously inspired [Ditore] to select a trademark that paid homage to her and her comedic flair.
“Hence, DEE’S NUTS was created.”
MrBeast announced the Deez Nutz flavor of Feastables in an X, formally known as Twitter, post on February 14.
Dee’s Nuts claim they sent MrBeast’s Feastables a cease and desist order after the video was published, according to Daily Dot.
Feastables supposedly told Dee’s Nuts in April that they would continue to use Deez Nutz.
Dee’s Nuts has asked the court for damages from Feastables and legal fees.
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The amount will be determined after an assessment of the company's profits has been completed.
The US Sun has reached out to Feastables for comment.
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